“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity
Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies tha...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2008
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In: |
Journal of business ethics
Year: 2008, Volume: 85, Issue: 2, Pages: 273 |
Further subjects: | B
negative publicity
B Reputation B Skepticism B crisis communication B CSR history |
Online Access: |
Volltext (lizenzpflichtig) |