“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity
Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies tha...
| Autores principales: | ; |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Springer Science + Business Media B. V
2008
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| En: |
Journal of business ethics
Año: 2008, Volumen: 85, Número: 2, Páginas: 273 |
| Otras palabras clave: | B
negative publicity
B Reputation B Skepticism B crisis communication B CSR history |
| Acceso en línea: |
Volltext (lizenzpflichtig) |