“Managing” CorporateCommunity Involvement
In academic research, many attempts have been undertaken to legitimize corporate community involvement by showing a business case for it. However, much less attention has been devoted to building understanding about the actual dynamics and challenges of managing CCI in the business context. As an al...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2009
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| In: |
Journal of business ethics
Year: 2009, Volume: 90, Issue: 3, Pages: 311-329 |
| Further subjects: | B
Mobilization
B Corporate social responsibility B case study research B double-edged effect B employee volunteering B Qualitative Research B Social movement B Framing B corporate community involvement |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |