RT Article
T1 Consumer Ethics: The Role of Self-Regulatory Focus
JF Journal of business ethics
VO 97
IS 2
SP 241
OP 255
A1 De Bock, Tine
A1 Van Kenhove, Patrick
LA English
PB Springer Science + Business Media B. V
YR 2010
UL https://www.ixtheo.de/Record/1785640216
AB The present study investigates the influence of self-regulatory focus on consumer ethical beliefs (i.e., consumers’ judgment of various unethical consumer practices). The self-regulatory focus framework is highly influential and applies to an impressively wide spectrum of topics across a diverse array of domains. However, previous research has not yet examined the link between this personality construct and the consumer ethics field. Findings indicate that promotion affects one’s attitude toward questionable consumer practices with those having a stronger (versus weaker) promotion focus being more likely to believe these consumer misbehaviors to be acceptable. Further, this study shows that prevention influences one’s perception of morally dubious consumer practices with those having a stronger (versus weaker) prevention focus being more inclined to believe these questionable consumer activities to be unacceptable.
K1 self-regulatory focus
K1 personal characteristics
K1 consumer ethics scale
K1 Consumer ethics
K1 consumer ethical beliefs
DO 10.1007/s10551-010-0507-0