Rationality, REMM, and Individual Value Creation

This article evaluates alternative models for explaining human behavior. In particular, it compares the resourceful, evaluative, maximizing model (REMM) with the economic (or money maximizing) model of human behavior. The theoretical framework is developed to enhance our understanding of “individual...

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Autor principal: Wartiovaara, Markus (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
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Publicado em: Springer Science + Business Media B. V 2011
Em: Journal of business ethics
Ano: 2011, Volume: 98, Número: 4, Páginas: 641-648
Outras palavras-chave:B Creation
B REMM
B Rationality
B Individual
B Value
B Charity
Acesso em linha: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Descrição
Resumo:This article evaluates alternative models for explaining human behavior. In particular, it compares the resourceful, evaluative, maximizing model (REMM) with the economic (or money maximizing) model of human behavior. The theoretical framework is developed to enhance our understanding of “individual value creation” and to seek an economically rational explanation to: Why Warren Buffett is giving his money away to charity? The article develops a framework of biological, material, and immaterial sources of value. The article additionally extends the existing REMM and finds several economically rational reasons for him to give away his money including the present value of help and goodwill, gained control, and lowered transaction costs.
ISSN:1573-0697
Obras secundárias:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-010-0643-6