Health Branding Ethics
Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2011
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| In: |
Journal of business ethics
Year: 2011, Volume: 104, Issue: 1, Pages: 33 |
| Further subjects: | B
Exploitation of false inferences
B Medicalization B Distortion of health knowledge B Inducement of false beliefs B Stereotyping B Health branding ethics B Health symbols B Pathologizing B Process claims B Health claims |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |