Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses
The lack of attention to sustainability, as a concept with multiple dimensions, has presented a developmental gap in green marketing literature, sustainability, and marketing literature for decades. Based on the established premise of customer–corporate (C–C) identification, in which consumers respo...
| Authors: | ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Springer Science + Business Media B. V
2011
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| Em: |
Journal of business ethics
Ano: 2011, Volume: 104, Número: 2, Páginas: 269-282 |
| Outras palavras-chave: | B
Sustainability
B Consumer responses B Experimento B Environment B Economical |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |