Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. Th...
| Authors: | ; |
|---|---|
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 载入...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| 出版: |
Springer Science + Business Media B. V
2013
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| In: |
Journal of business ethics
Year: 2013, 卷: 114, 发布: 3, Pages: 489-500 |
| Further subjects: | B
Green trust
B Greenwash B Green marketing B Green consumer confusion B Green perceived risk |
| 在线阅读: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |