RT Article
T1 Strategic Direction of Corporate Community Involvement
JF Journal of business ethics
VO 115
IS 3
SP 469
OP 487
A1 Liu, Gordon
A1 Eng, Teck-Yong
A1 Ko, Wai-Wai
LA English
PB Springer Science + Business Media B. V
YR 2013
UL https://www.ixtheo.de/Record/178564808X
AB Previous research on corporate community involvement (CCI) initiatives indicates that such behaviour is critical for building neighbourhood relationships and extending corporate influence in the community, but there is little theoretical work that provides a clear picture of managing the nature of the initiatives from different stakeholder management approaches. Drawing from theoretical insights of stakeholder theory and the concept of social capital, this article proposes nine strategic directions for CCI initiatives, and concludes by discussing the management implications of the proposed strategic directions. Our proposed approaches have the potential to improve current understanding and practice of corporations and their CCI initiatives.
K1 Community
K1 Social Network
K1 Social Capital
K1 Stakeholder Theory
K1 Corporate Social Responsibility
DO 10.1007/s10551-012-1418-z