Strategic Direction of Corporate Community Involvement

Previous research on corporate community involvement (CCI) initiatives indicates that such behaviour is critical for building neighbourhood relationships and extending corporate influence in the community, but there is little theoretical work that provides a clear picture of managing the nature of t...

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Authors: Liu, Gordon (Author) ; Eng, Teck-Yong (Author) ; Ko, Wai-Wai (Author)
格式: 电子 文件
语言:English
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出版: Springer Science + Business Media B. V 2013
In: Journal of business ethics
Year: 2013, 卷: 115, 发布: 3, Pages: 469-487
Further subjects:B Social Network
B Social Capital
B Stakeholder Theory
B Corporate Social Responsibility
B Community
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