What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?
This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The finding...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Springer Science + Business Media B. V
2014
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| Em: |
Journal of business ethics
Ano: 2014, Volume: 123, Número: 1, Páginas: 157-170 |
| Outras palavras-chave: | B
Corporate ability associations
B Crisis Management B Corporate reputation management B Corporate social responsibility associations |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Resumo: | This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The findings indicate that the disadvantages of having negative prior corporate ability (CA) associations are bigger than having negative corporate social responsibility (CSR) associations in times of product-harm crisis, whereas the advantages of having positive prior CSR associations are bigger than having positive CA associations. This study also provides directions for how to manage reputational strengths and weaknesses prior to a crisis as part of reputation and crisis management. |
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| ISSN: | 1573-0697 |
| Obras secundárias: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-013-1808-x |