What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?
This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The finding...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Springer Science + Business Media B. V
2014
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| В: |
Journal of business ethics
Год: 2014, Том: 123, Выпуск: 1, Страницы: 157-170 |
| Другие ключевые слова: | B
Corporate ability associations
B Crisis Management B Corporate reputation management B Corporate social responsibility associations |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Итог: | This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The findings indicate that the disadvantages of having negative prior corporate ability (CA) associations are bigger than having negative corporate social responsibility (CSR) associations in times of product-harm crisis, whereas the advantages of having positive prior CSR associations are bigger than having positive CA associations. This study also provides directions for how to manage reputational strengths and weaknesses prior to a crisis as part of reputation and crisis management. |
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| ISSN: | 1573-0697 |
| Второстепенные работы: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-013-1808-x |