RT Article
T1 How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
JF Journal of business ethics
VO 125
IS 1
SP 75
OP 86
A1 Hur, Won-Moo
A1 Kim, Hanna
A1 Woo, Jeong
LA English
PB Springer Science + Business Media B. V
YR 2014
UL https://www.ixtheo.de/Record/1785652362
AB The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in South Korea. The results showed that CSR has a direct positive effect on corporate brand credibility and corporate reputation. In addition, the results indicate that corporate brand credibility mediates the relationship between CSR and corporate reputation. Moreover, corporate brand credibility mediates the relationship between CSR and corporate reputation. Finally, the relationship between CSR and corporate brand equity is sequentially and fully mediated by corporate brand credibility and corporate reputation. The theoretical and managerial implications of the results and limitations are discussed, and future research directions are suggested.
K1 Corporate Reputation
K1 Corporate brand equity
K1 Corporate brand credibility
K1 Corporate social responsibility (CSR)
DO 10.1007/s10551-013-1910-0