Index Theologicus

相似书籍

• The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
  由: Lai, Chi-Shiun, et al.
  出版: (2010)
• The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
  由: Hsu, Ker-Tah
  出版: (2012)
• The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
  由: Alwi, Sharifah Faridah Syed, et al.
  出版: (2017)
• Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
  由: Iglesias, Oriol, et al.
  出版: (2019)
• CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
  由: He, Hongwei, et al.
  出版: (2011)
• Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
  由: Balmer, John M. T., et al.
  出版: (2011)
• Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
  由: Sierra, Vicenta, et al.
  出版: (2017)
• Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
  由: Pai, Da-Chang, et al.
  出版: (2015)
• The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
  由: Eberle, David, et al.
  出版: (2013)
• Antecedents of Green Brand Equity: An Integrated Approach
  由: Ng, Pui Fong, et al.
  出版: (2014)
• Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations
  由: Gambetti, Rossella C., et al.
  出版: (2017)
• Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention
  由: Herbst, Kenneth C., et al.
  出版: (2013)
• Corporate Reputation and Philanthropy: An Empirical Analysis
  由: Brammer, Stephen, et al.
  出版: (2005)
• Modeling Corporate Social Performance and Job Pursuit Intention: Mediating Mechanisms of Corporate Reputation and Job Advancement Prospects
  由: Wang, Rong-Tsu
  出版: (2013)
• Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
  由: Brunk, Katja H.
  出版: (2012)
• What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?
  由: Kim, Sora
  出版: (2014)
• Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation
  由: de Castro, Gregorio Martín, et al.
  出版: (2006)
• Consumer Reactions to Corporate Tax Strategies: Effects on Corporate Reputation and Purchasing Behavior
  由: Hardeck, Inga, et al.
  出版: (2014)
• How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior?
  由: Zhang, Chi, et al.
  出版: (2019)
• Enhancing the Role and Effectiveness of Corporate Social Responsibility (CSR) Reports: The Missing Element of Content Verification and Integrity Assurance
  由: Sethi, S. Prakash, et al.
  出版: (2017)