Bags for Life: The Embedding of Ethical Consumerism

The aim of this paper is to understand why some ethical behaviours fail to embed, and importantly what can be done about it. We address this by looking at an example where ethical behaviour has not become the norm, i.e. the widespread, habitual, use of ‘bags for life’. This is an interesting case be...

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Κύριοι συγγραφείς: Yeow, Pamela (Συγγραφέας) ; Dean, Alison (Συγγραφέας) ; Tucker, Danielle (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
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Έκδοση: Springer Science + Business Media B. V 2014
Στο/Στη: Journal of business ethics
Έτος: 2014, Τόμος: 125, Τεύχος: 1, Σελίδες: 87-99
Άλλες λέξεις-κλειδιά:B Embedding behaviour change
B Attitude–intention–behaviour gap
B Environment plastic bags
B Ethical consumerism
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Περιγραφή
Σύνοψη:The aim of this paper is to understand why some ethical behaviours fail to embed, and importantly what can be done about it. We address this by looking at an example where ethical behaviour has not become the norm, i.e. the widespread, habitual, use of ‘bags for life’. This is an interesting case because whilst a consistent message of ‘saving the environment’ has been the basis of the promotion of ‘bags for life’ in the United Kingdom for many years, their uptake has only recently become more widespread and still remains at low levels. Through an exploratory study, we unpack some of the contextual barriers which may influence ethical consumerism. We do this by examining the attitudes which influenced people to start using ‘bags for life’, and how people persuade others to use ‘bags for life’. We use a case study analysis to try and understand why ethical behaviour change has stalled and not become sustained. We find that both individuals and institutions play a significant interaction role in encouraging a sustained behavioural change towards ethical consumerism.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-013-1900-2