Antecedents and Consequences of Employer Branding
This study reviewed and analysed the phenomenon of employer branding. We began with a review of recent research in employer branding. Next, drawing the theoretical knowledge from OB, HRM, and marketing, a framework is developed depicting the antecedents of employer branding and its impact on the com...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 136, Issue: 1, Pages: 57-72 |
| Further subjects: | B
Antecedents
B Consequences B Employer branding B Company performance |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |