RT Article
T1 How Can a Deontological Decision Lead to Moral Behavior? The Moderating Role of Moral Identity
JF Journal of business ethics
VO 137
IS 3
SP 537
OP 549
A1 Xu, Zhi Xing
A1 Ma, Hing Keung
LA English
PB Springer Science + Business Media B. V
YR 2016
UL https://www.ixtheo.de/Record/178565862X
AB Deontology and utilitarianism are two competing principles that guide our moral judgment. Recently, deontology is thought to be intuitive and is based on an error-prone and biased approach, whereas utilitarianism is relatively reflective and a suitable framework for making decision. In this research, the authors explored the relationship among moral identity, moral decision, and moral behavior to see how a preference for the deontological solution can lead to moral behavior. In study 1, a Web-based survey demonstrated that when making decisions, individuals who viewed themselves as moral people preferred deontological ideals to the utilitarian framework. In study 2, the authors investigated the effect of moral identity and moral decision on moral behavior in an experimental study. The results showed that when deontology was coupled with the motivational power of moral identity, individuals were most likely to behave morally.
K1 Moral Behavior
K1 Moral Identity
K1 Utilitarianism
K1 Deontology
K1 Ethical predispositions
K1 Moral Decision
DO 10.1007/s10551-015-2576-6