RT Article
T1 CSR Initiatives as Market Signals: A Review and Research Agenda
JF Journal of business ethics
VO 146
IS 1
SP 1
OP 23
A1 Zerbini, Fabrizio
LA English
PB Springer Science + Business Media B. V
YR 2017
UL https://www.ixtheo.de/Record/1785662678
AB The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehensive assessment of the most diffused CSR initiatives and discusses their eligibility as signaling devices; and (iv) outlines a research agenda to further develop and test signaling theory in business ethics. Specifically, the study reconsiders some key assumptions, identifies key gaps in empirical validation, and proposes directions to extend multiple signal, signaling pattern, and target cases.
K1 Ethicality
K1 Strategic CSR
K1 CSR initiatives
K1 Signals
K1 Signaling
DO 10.1007/s10551-015-2922-8