The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception
Using a national survey of US consumers, this study demonstrates the positive effects of corporate social responsibility (CSR) communication factors on consumers’ CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the role of a stakeholder-specific factor of consu...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 154, Issue: 4, Pages: 1143-1159 |
| Further subjects: | B
Process model
B Corporate social responsibility communication B Process B Corporate Reputation B Commitment B Moderated mediation B Consumer knowledge of CSR B Consumer trust |
| Online Access: |
Volltext (lizenzpflichtig) |