A Human Rights-Based Approach to the Social Good in Social Marketing
Social marketing has been established with the purpose of effecting change or maintaining people’s behaviour for the welfare of individuals and society (Kotler and Zaltman in J Market 35:3–12, 1971; MacFadyen et al. in The marketing book, Butterworth Heinemann, Oxford, 2003; French et al. in Social...
| Главные авторы: | ; |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Springer Science + Business Media B. V
2019
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| В: |
Journal of business ethics
Год: 2019, Том: 155, Выпуск: 3, Страницы: 871-888 |
| Другие ключевые слова: | B
Social issues
B right to health B Social Good B Human rights principles B Human rights-based approach B social marketing B Universal Declaration of Human Rights |
| Online-ссылка: |
Presumably Free Access Volltext (lizenzpflichtig) |