Cyber Trust

From a sociological and anthropological viewpoint, the ability of complete strangers to carry out transactions that involve significant risk to one or both parties should be complicated by a lack of trust. Yet the rise of e-commerce and “sharing economy” platforms suggests that concerns that seemed...

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主要作者: Etzioni, Amitai (Author)
格式: 電子 Article
語言:English
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出版: Springer Science + Business Media B. V 2019
In: Journal of business ethics
Year: 2019, 卷: 156, 發布: 1, Pages: 1-13
Further subjects:B Cyber
B 托拉斯
B E-commerce
B 共享經濟
B Online reviews
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實物特徵
總結:From a sociological and anthropological viewpoint, the ability of complete strangers to carry out transactions that involve significant risk to one or both parties should be complicated by a lack of trust. Yet the rise of e-commerce and “sharing economy” platforms suggests that concerns that seemed prevalent only a few decades ago have been largely assuaged. What mechanisms have been used to facilitate trust between strangers online? Can we measure the extent to which users trust each other when interacting online? This article reviews the existing literature on cyber trust and proposes directions for further research.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-017-3627-y