Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing
Corporate sustainability is an important strategy and value orientation for marketing, but scarce research addresses the organizational drivers and barriers to including it in companies’ marketing strategies and processes. The purpose of this study is to determine levels of commitment to corporate s...
| Autori: | ; |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Pubblicazione: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Anno: 2019, Volume: 156, Fascicolo: 4, Pagine: 1165-1185 |
| Altre parole chiave: | B
Marketing’s influence
B Corporate Sustainability B Strategic orientations B Marketing capabilities B Sustainability marketing |
| Accesso online: |
Volltext (lizenzpflichtig) |