The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison

This paper examines the effects of moral philosophy and ethnocentrism on quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' di...

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Authors: Lee, Dong-Jin (Author) ; Sirgy, M. Joseph (Author)
格式: 电子 文件
语言:English
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出版: Springer Science + Business Media B. V 1999
In: Journal of business ethics
Year: 1999, 卷: 18, 发布: 1, Pages: 73-89
Further subjects:B International Market
B 巿场营销
B Moral Philosophy
B Foreign Market
B Economic Growth
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