The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison
This paper examines the effects of moral philosophy and ethnocentrism on quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' di...
Authors: | ; |
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格式: | 电子 文件 |
语言: | English |
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出版: |
Springer Science + Business Media B. V
1999
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In: |
Journal of business ethics
Year: 1999, 卷: 18, 发布: 1, Pages: 73-89 |
Further subjects: | B
International Market
B 巿场营销 B Moral Philosophy B Foreign Market B Economic Growth |
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