iEthics
Nike. McDonald’s Apple. These companies and many others invest millions of dollars each year protecting that one thing that distinguishes them in the marketplace – a trademark. A company’s trademark is the symbol that allows consumers to know that they are dealing with a particular company. This art...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2010
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| In: |
Journal of business ethics
Year: 2010, Volume: 93, Issue: 3, Pages: 471-482 |
| Further subjects: | B
Ethics
B Law B Utilitarianism B Justice Theory B Trademarks B Stakeholders |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |