RT Article T1 Cracks in the Network Conversion Paradigm JF International journal for the study of new religions VO 3 IS 2 SP 143 OP 162 A1 Lewis, James R. 1949-2022 LA English PB equinox YR 2012 UL https://www.ixtheo.de/Record/1799065472 AB One of the standard generalizations about new religions is that people convert to NRMs primarily through preexisting social networks. The present paper examines data on a variety of new religions which demonstrates that social networks are not always the dominant point of contact for new converts. Additionally, recruitment patterns change over time so that different factors become dominant at different points in a movement’s development. Two reasons why this variability has escaped the attention of most researchers is an unconscious tendency to assume that the sociological profiles of members of different NRMs are essentially similar, and the fact that such groups are typically studied synchronically rather than diachronically. K1 Hare Krishna Movement K1 Longitudinal Approaches K1 New Religious Movements K1 Paganism K1 Social Networks K1 Conversion DO 10.1558/ijsnr.v3i2.143