Strategic Community Management with Customers: Case Study on Innovation Using IT and Multimedia Technology in Education, Medical and Welfare Fields
This paper discusses the management processes for forming strategic communities by means of strategic partnerships between businesses and customers, for introducing into the Strategic communities the knowledge of customers with a high degree of learning experience with respect to the products and se...
| Autor principal: | |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Proquest
2002
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| En: |
International journal of value-based management
Año: 2002, Volumen: 15, Número: 3, Páginas: 203-224 |
| Otras palabras clave: | B
Multimedia
B customer value B IT B Innovación B Community |
| Acceso en línea: |
Volltext (lizenzpflichtig) |