Strategic Community Management with Customers: Case Study on Innovation Using IT and Multimedia Technology in Education, Medical and Welfare Fields
This paper discusses the management processes for forming strategic communities by means of strategic partnerships between businesses and customers, for introducing into the Strategic communities the knowledge of customers with a high degree of learning experience with respect to the products and se...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Proquest
2002
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| Em: |
International journal of value-based management
Ano: 2002, Volume: 15, Número: 3, Páginas: 203-224 |
| Outras palavras-chave: | B
Inovação
B Multimídia B customer value B IT B Community |
| Acesso em linha: |
Volltext (lizenzpflichtig) |