Strategic Community Management with Customers: Case Study on Innovation Using IT and Multimedia Technology in Education, Medical and Welfare Fields

This paper discusses the management processes for forming strategic communities by means of strategic partnerships between businesses and customers, for introducing into the Strategic communities the knowledge of customers with a high degree of learning experience with respect to the products and se...

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主要作者: Kodama, M. (Author)
格式: 电子 文件
语言:English
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出版: Proquest 2002
In: International journal of value-based management
Year: 2002, 卷: 15, 发布: 3, Pages: 203-224
Further subjects:B 多媒体
B customer value
B IT
B Community
B 创新
在线阅读: Volltext (lizenzpflichtig)