RT Article T1 Embedded cultural values and international transaction cost advantages JF International journal of value-based management VO 7 IS 3 SP 207 OP 218 A1 Strong, Kelly C. A1 Weber, James LA English PB Proquest YR 1994 UL https://www.ixtheo.de/Record/1801629358 AB Culturally embedded differences in self-interested behavior and perceptions of trust violate the universal assumption of moral hazard held by transaction cost economic theorists. A model of transaction cost advantage is derived and propositions developed using the cultural value diversity literature to test the universal assumptions of transaction cost economics. K1 Cost Advantage K1 Moral Hazard K1 Cost Economic K1 Transaction Cost K1 Economic Theorist DO 10.1007/BF00897783