Marketing/Finance Executives Personal and Business Value Perspectives: Implications for Market-Focused Management
The concept of Market-Focused Management posits that the ultimate goal of the organization is the satisfaction of custumers' needs. In doing so other objectives of the firm, including financial objectives such as increasing shareholder wealth and long term profitability, will be achieved. The c...
| Autori: | ; |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Pubblicazione: |
Proquest
1998
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| In: |
International journal of value-based management
Anno: 1998, Volume: 11, Fascicolo: 2, Pagine: 125-157 |
| Altre parole chiave: | B
personal values
B Organizational values B market-focused management |
| Accesso online: |
Volltext (lizenzpflichtig) |