RT Article T1 Values and Their Change During the Business Education – A Gender Perspective JF International journal of value-based management VO 13 IS 3 SP 203 OP 213 A1 Lämsä, Anna-Maija A1 Säkkinen, Aila A1 Turjanmaa, Pirkko LA English PB Proquest YR 2000 UL https://www.ixtheo.de/Record/180163078X AB Modern management and organization theory have been criticized for being based on masculine values and concepts. The theory and associated values influence not only managerial behavior in practice, but also business education's value system. In this study, we analyze the change in values during business education from a gender perspective. By values we mean feminine and masculine values. Our empirical study is based on the literature of cultural values and gender socialization theories. We surveyed 324 students. The result of our study lends support to earlier research: men are more masculine and women more feminine in their values. The change towards masculinity during business education is not supported statistically in this study. However, there may be a weak tendency towards masculinity, especially among female students. In addition, we propose that it is possible that business students have a tendency to try to fulfil masculine needs in their occupational choice. Further research is needed to investigate the empirical findings of our study. K1 Values K1 masculine values K1 Gender K1 feminine values K1 Education K1 Change K1 Business DO 10.1023/A:1007884005732