Advertising Ethics: The Use of Sexual Appeal in Chinese Advertising
With increasing social awareness of unethical advertisements in today's advertising, this study explores consumers' ethical judgements about the use of sexual appeals in advertising in a Chinese context by replicating LaTour and Henthorne's study. It specifically focuses upon response...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1999
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| In: |
Teaching business ethics
Year: 1999, Volume: 3, Issue: 1, Pages: 87-100 |
| Further subjects: | B
Chinese Culture
B Ethical Judgement B Conservative Nature B Purchase Intention B Direct Influence |
| Online Access: |
Volltext (lizenzpflichtig) |