"Building Spiritual Immunity": The Strategic Use of the Health Message in the Seventh-Day Adventist Church Media during the COVID-19 Pandemic

The article investigates to what extent the Covid-19 pandemic has influenced the Seventh-Day Adventist Church’ health message. Based on the results of the study of media content and interviews with Adventist media producers in Poland and the UK conducted in the spring of 2020, this article argues th...

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Autore principale: Kołodziejska, Marta 1986- (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Pubblicazione: Universitetsforlaget 2022
In: Nordic journal of religion and society
Anno: 2022, Volume: 35, Fascicolo: 1, Pagine: 32-44
Altre parole chiave:B COVID-19 pandemic
B Seventh-day Adventist Church
B Digital Media
B health message
B deep mediatization
Accesso online: Volltext (lizenzpflichtig)
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Riepilogo:The article investigates to what extent the Covid-19 pandemic has influenced the Seventh-Day Adventist Church’ health message. Based on the results of the study of media content and interviews with Adventist media producers in Poland and the UK conducted in the spring of 2020, this article argues that the pandemic has led to an intensification of health-related productions within the SDA Church in Poland and the UK, and a growing media awareness (in terms of when, how, and what to publish). As a result, a transformation of the communicative figuration can be observed, pertaining primarily to the communicative practices of actors and to the actors’ constellation.
ISSN:1890-7008
Comprende:Enthalten in: Nordic journal of religion and society
Persistent identifiers:DOI: 10.18261/njrs.35.1.3