RT Article
T1 Seeing through the invisible pink unicorn
JF The journal of religion & society
VO 12
A1 Abel, Andrew Stuart
A1 Schaefer, Andrew
LA English
PB Creighton University
YR 2010
UL https://www.ixtheo.de/Record/1806564025
AB This paper explores the quasi-religious aspects of the Invisible Pink Unicorn (IPU), an internet based spoof of religion. IPU message boards situate a moral orientation in an ongoing interactional process that sacralizes parody and an idealized form of "free thinking." We employ content analysis and grounded theory to argue that IPU writers' parody of religion serves as a ritual act and conclude our discussion by considering the implications of the findings for the literature on ritual.
K1 Computer bulletin boards
K1 Cyberspace
K1 Internet; Religious aspects
K1 Interpersonal Relations
K1 Online chat groups
K1 Parody
K1 Religious thought; 2000-