The impact of online platforms’ revenue model on consumers’ ethical inferences
This research examines the impact of an online platform’s revenue model on consumers’ ethical inferences of the company. We demonstrate that consumers perceive online platforms that employ the advertising-based revenue model to be less ethical than platforms that employ the service-fee-based revenue...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 178, Issue: 2, Pages: 555-569 |
| Further subjects: | B
Business Model
B Aufsatz in Zeitschrift B Company ethics B Consumer inference B Consumer-serving motive B Ethical perception |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |