The Dichotomy of Branding: Discourses in the Orthodox Church of Finland
This article investigates branding in the Orthodox Church of Finland. How does the Orthodox Church discuss its public image, and how does the theoretical lens of branding add to this discussion? In this study church communication workers were interviewed, and church strategies examined. The results...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2022
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| In: |
Temenos
Year: 2022, Volume: 58, Issue: 1, Pages: 91-117 |
| Standardized Subjects / Keyword chains: | B
Finnische Orthodoxe Kirche
/ Employment
/ Brand image
/ Marketing strategy
/ Public relations
/ Church
|
| IxTheo Classification: | CH Christianity and Society KBE Northern Europe; Scandinavia KDF Orthodox Church RH Evangelization; Christian media |
| Further subjects: | B
Orthodox Church
B Finland B Branding B Communication |
| Online Access: |
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