Análisis del discurso populista español
This paper studies the political communication strategies of the Spanish populist discourse as evidenced in the closing campaign speeches of Podemos in 2016 and VOX in 2019. It will first analyze the populist nature of the discourse by identifying the characteristic elements of this field, and then...
Authors: | ; |
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Format: | Electronic Article |
Language: | Spanish |
Check availability: | HBZ Gateway |
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Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Universidad Pontificia Comillas
2021
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In: |
Miscelánea Comillas
Year: 2021, Volume: 79, Issue: 155, Pages: 577-600 |
Further subjects: | B
marcos
B análisis del discurso B comunicación política B técnicas de persuasión B Framing B Política B Populismo |
Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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520 | |a This paper studies the political communication strategies of the Spanish populist discourse as evidenced in the closing campaign speeches of Podemos in 2016 and VOX in 2019. It will first analyze the populist nature of the discourse by identifying the characteristic elements of this field, and then the persuasion techniques with which the two political leaders of these parties construct the social and political reality they need. As a hypothesis prior to the analysis, it is expected that, despite their divergent ideologies, both parties will use a very similar structure and persuasion techniques. | ||
520 | |a Esta propuesta de análisis estudia la comunicación política del discurso populista español mediante los discursos de cierre de campaña de Podemos en 2016 y de VOX en 2019. Se analizará en primer lugar la naturaleza populista del discurso gracias a los elementos característicos de este campo, y a continuación, las técnicas de persuasión con la que los dos líderes políticos de estos partidos construyen la realidad social y política que necesitan. Como hipótesis previa al análisis, se espera que, a pesar de encontrarse en las antípodas ideológicas, am- bos recurran a una estructura y a unas técnicas de persuasión muy similares. | ||
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