“F*ck Earth”: Unmasking Mars Colonization Marketing, from Planetary Perceived Obsolescence to Apocalyptic “New Earth” Rhetoric
This article argues that, in promoting Mars colonization, SpaceX founder Elon Musk’s marketing strategies effectively tap into powerful and culturally resonant Christian-inflected, otherworldly, apocalyptic millennial tropes embedded in American culture. SpaceX’s messaging engages in a second-order...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2022
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| In: |
Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 54-84 |
| Standardized Subjects / Keyword chains: | B
Musk, Elon 1971-
/ SpaceX
/ Mars (Planet) (Planet)
/ Colonialism
/ Marketing
/ Christianity
/ Sense of mission
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| IxTheo Classification: | AZ New religious movements CH Christianity and Society NBD Doctrine of Creation NBK Soteriology NBL Doctrine of Predestination NCJ Ethics of science ZB Sociology ZD Psychology ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Manifest Destiny
B space expansionism B Apocalyptic B Mars (Planet) B Elon Musk B Exodus B astrocolonialism B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |