Fear Not, for I Am with You Again (Socially Distanced): A Qualitative Thematic Analysis of Megachurch Post-covid Lockdown Re-opening Videos on Facebook
Churches in the United States closed their doors to in-person gatherings during the covid-19 lockdown in March of 2020. As conditions improved, churches began re-opening to indoor worship services, instituting safety measures to comply with cdc guidelines. Churches used social media to promote their...
| Autor principal: | |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Brill
2022
|
| Em: |
Journal of religion, media and digital culture
Ano: 2022, Volume: 11, Número: 3, Páginas: 389-419 |
| (Cadeias de) Palavra- chave padrão: | B
USA
/ COVID-19
/ Pandemia
/ Megaigreja
/ Reativação
/ Facebook
/ Vídeo
|
| Classificações IxTheo: | CB Existência cristã CH Cristianismo e sociedade KBQ América do Norte NCB Ética individual RA Teologia prática RC Liturgia SA Direito eclesiástico ZG Media studies; Digital media; Communication studies |
| Outras palavras-chave: | B
re-opening
B Covid-19 B security theater B extended parallel processing model B Facebook video B Megachurches |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Resumo: | Churches in the United States closed their doors to in-person gatherings during the covid-19 lockdown in March of 2020. As conditions improved, churches began re-opening to indoor worship services, instituting safety measures to comply with cdc guidelines. Churches used social media to promote their re-opening to their congregations. With the goal of evaluating the video messages of churches promoting their re-opening, the study analyzes the content of Facebook videos from non-denominational megachurches between June and October 2020. This qualitative thematic analysis explores how the videos address the threat of covid-19, the risk of attending in-person services, and the efficacy of health and safety measures. The inductive analysis was sensitized by the extended parallel processing model, ritual communication theory, and the concept of security theater. The themes identified have potential implications for future religious and health communication research, especially concerning contentious safety protocols, managing fear and anxiety, liability concerns, livestreaming technology, and more digitally transient congregations. |
|---|---|
| ISSN: | 2165-9214 |
| Obras secundárias: | Enthalten in: Journal of religion, media and digital culture
|
| Persistent identifiers: | DOI: 10.1163/21659214-bja10069 |