RT Book T1 Gurus and media: sound, image, machine, text and the digital A2 Copeman, Jacob 1979- A2 Longkumer, Arkotong A2 Duggal, Koonal LA English PP London PB UCL Press YR 2023 UL https://www.ixtheo.de/Record/1854477323 AB The first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatization of guruship and the guruization of media, this book bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs, and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of “absent-present” guruship and demonstrating the mutual mediation of gurus, caste, and Hindutva. Gurus and Media foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, this book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. CN BL1055 SN 9781800085565 SN 9781800085558 K1 Gurus K1 Social Media : Religious aspects : Hinduism K1 Anthropologie K1 Cultural Studies K1 Kulturwissenschaften K1 Media Studies K1 Medienwissenschaften K1 RELIGION / General K1 Religion & beliefs K1 SOCIAL SCIENCE / Anthropology / Cultural K1 Social Science / Media Studies K1 Social & cultural anthropology, ethnography K1 Aufsatzsammlung DO 10.14324/111.9781800085541