RT Article T1 Creative Methodologies and New Media Ecologies JF Liturgy VO 38 IS 4 SP 71 OP 84 A1 Balasundaram, Uday Mark LA English PB Routledge, Taylor & Francis Group YR 2023 UL https://www.ixtheo.de/Record/1876842628 K1 Strategy K1 Ecosystems K1 Creativity K1 viral K1 Marshall McLuhan K1 semantic web K1 social web K1 Internet K1 Artificial Intelligence K1 Innovation K1 Technology K1 New Media DO 10.1080/0458063X.2023.2259763