The myth of the ethical consumer

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

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Bibliographic Details
Authors: Devinney, Timothy Michael 1956- (Author) ; Auger, Pat (Author) ; Eckhardt, Giana M. (Author)
Format: Print Book
Language:English
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Published: Cambridge [u.a.] Cambridge Univ. Press 2010
In:Year: 2010
Reviews:The Myth of the Ethical Consumer - The Myth of the Ethical Consumer, by T. M. Devinney, P. Auger, and G. M. Eckhardt Cambridge: Cambridge University Press, 2010. Paperback, 258 pp., ISBN: 978-0-5217-4755-4 (2013) (Schrempf-Stirling, Judith)
Standardized Subjects / Keyword chains:B Consumer / Economic ethics
Further subjects:B Ethics
B Konsumentenverhalten
B Consumption (Economics) Moral and ethical aspects
B Consumption (Economics) Moral and ethical aspects
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