Branding yoga: The cases of Iyengar Yoga, Siddha Yoga and Anusara Yoga
In October 1989, long-time yoga student, John Friend (b. 1959) travelled to India to study with yoga masters. First, he went to Pune for a one-month intensive postural yoga programme at the Ramamani Iyengar Memorial Yoga Institute, founded by a world-famous yoga proponent, B. K. S. Iyengar (b. 1918...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
[2012]
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| In: |
Approaching religion
Year: 2012, Volume: 2, Issue: 2, Pages: 3-17 |
| Further subjects: | B
Consumption (Economics)
B Popular B Everyday Life B Branding (Marketing) B Religious movements B Popular Culture B Yoga B Self-culture B India B Marketing |
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