Introduction to Special Issue on Religion, Media, and Marketing
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...
| Published in: | Journal of religion, media and digital culture |
|---|---|
| Authors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2022
|
| In: |
Journal of religion, media and digital culture
|
| Standardized Subjects / Keyword chains: | B
Religion
/ Marketing
/ New media
|
| IxTheo Classification: | AA Study of religion AD Sociology of religion; religious policy AE Psychology of religion AZ New religious movements NCE Business ethics RJ Mission; missiology TA History ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Economics
B Consumerism B Politics B Branding B Marketing |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion. |
|---|---|
| ISSN: | 2165-9214 |
| Contains: | Enthalten in: Journal of religion, media and digital culture
|
| Persistent identifiers: | DOI: 10.1163/21659214-bja10072 |