Introduction to Special Issue on Religion, Media, and Marketing

This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warra...

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Bibliographic Details
Authors: Taylor, Sarah McFarland 1968- (Author) ; Einstein, Mara (Author)
Format: Electronic Article
Language:English
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Published: Brill 2022
In: Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 1-11
Standardized Subjects / Keyword chains:B Religion / Marketing / New media
IxTheo Classification:AA Study of religion
AD Sociology of religion; religious policy
AE Psychology of religion
AZ New religious movements
NCE Business ethics
RJ Mission; missiology
TA History
ZG Media studies; Digital media; Communication studies
Further subjects:B Economics
B Consumerism
B Politics
B Branding
B Marketing
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Description
Summary:This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion.
ISSN:2165-9214
Contains:Enthalten in: Journal of religion, media and digital culture
Persistent identifiers:DOI: 10.1163/21659214-bja10072