Outreach and Exclusion: Jewish Denominational Marketing in the Early 20th Century
How do religious denominations select potential adherents? Previous literature indicates that market niches direct this decision, yet few studies examine how religious groups determine their niche. Analyzing annual reports and periodicals of Reform and Conservative Jewish organizations from 1910 to...
| Κύριος συγγραφέας: | |
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| Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
| Γλώσσα: | Αγγλικά |
| Έλεγχος διαθεσιμότητας: | HBZ Gateway |
| Journals Online & Print: | Φόρτωση...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Έκδοση: |
Wiley-Blackwell
[2015]
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| Στο/Στη: |
Journal for the scientific study of religion
Έτος: 2015, Τόμος: 54, Τεύχος: 1, Σελίδες: 38-56 |
| Τυποποιημένες (ακολουθίες) λέξεων-κλειδιών: | B
Union of American Hebrew Congregations
/ United Synagogue of America
/ Εβραίοι (μοτίβο)
/ Osteuropäischer Einwanderer
/ Υποδοχή
/ Ταυτότητα (μοτίνο)
/ Ιστορία (μοτίβο) 1910-1955
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| Σημειογραφίες IxTheo: | AD Κοινωνιολογία της θρησκείας, Πολιτική της θρησκείας ΒΗ Ιουδαϊσμός KBQ Βόρεια Αμερική ΤΚ Σύγχρονη Εποχή |
| Άλλες λέξεις-κλειδιά: | B
Ethnicity
B Immigration B Judaism B Organizational Identity B market niches B religious marketing |
| Διαθέσιμο Online: |
Volltext (Verlag) Volltext (doi) |
| Σύνοψη: | How do religious denominations select potential adherents? Previous literature indicates that market niches direct this decision, yet few studies examine how religious groups determine their niche. Analyzing annual reports and periodicals of Reform and Conservative Jewish organizations from 1910 to 1955, I find that the two denominations responded differently to the mass influx of Jewish immigrants at the turn of the 20th century. Compared to the Conservative organization, which openly welcomed new immigrants, the Reform organization actively chose not to recruit them. Reform statements make it clear that this decision was a result of how working-class, Eastern European immigrants threatened their American-centered organizational identity. This finding suggests that religious institutions carefully consider their organizational identity based on nativity, ethnicity, and social class when determining whom to include in their market niche. |
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| ISSN: | 1468-5906 |
| Περιλαμβάνει: | Enthalten in: Journal for the scientific study of religion
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| Persistent identifiers: | DOI: 10.1111/jssr.12167 |