Social inclusion as a marketing ethics correlate
The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underli...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
1992
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In: |
Journal of business ethics
Year: 1992, Volume: 11, Issue: 8, Pages: 599-608 |
Further subjects: | B
Social Inclusion
B Ethical Behavior B Organizational Identity B Economic Growth B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
Summary: | The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underlie marketing professionals' ethical behavior. Furthermore, the influence pattern for each variable is consistent witha priori hypothesis. |
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ISSN: | 1573-0697 |
Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/BF00872271 |