Differences in research ethics judgments between male and female marketing professionals

With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Akaah, Ishmael P. (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
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Έκδοση: Springer Science + Business Media B. V 1989
Στο/Στη: Journal of business ethics
Έτος: 1989, Τόμος: 8, Τεύχος: 5, Σελίδες: 375-381
Άλλες λέξεις-κλειδιά:B Male Counterpart
B Research Ethic
B Research Evidence
B Μάρκετινγκ
B Economic Growth
Διαθέσιμο Online: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Περιγραφή
Σύνοψη:With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on the issue, this paper examines differences in research ethics judgments between male and female marketing professionals. The results indicate that female marketing professionals evince higher research ethics judgments than their male counterparts.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00381729