Outreach and Exclusion: Jewish Denominational Marketing in the Early 20th Century
How do religious denominations select potential adherents? Previous literature indicates that market niches direct this decision, yet few studies examine how religious groups determine their niche. Analyzing annual reports and periodicals of Reform and Conservative Jewish organizations from 1910 to...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Wiley-Blackwell
[2015]
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| Em: |
Journal for the scientific study of religion
Ano: 2015, Volume: 54, Número: 1, Páginas: 38-56 |
| (Cadeias de) Palavra- chave padrão: | B
Union of American Hebrew Congregations
/ United Synagogue of America
/ Judeus
/ Osteuropäischer Einwanderer
/ Acolhida
/ Identidade
/ História 1910-1955
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| Classificações IxTheo: | AD Sociologia da religião BH Judaísmo KBQ América do Norte TK Período contemporâneo |
| Outras palavras-chave: | B
Ethnicity
B Immigration B Judaism B Organizational Identity B market niches B religious marketing |
| Acesso em linha: |
Volltext (Verlag) Volltext (doi) |
| Resumo: | How do religious denominations select potential adherents? Previous literature indicates that market niches direct this decision, yet few studies examine how religious groups determine their niche. Analyzing annual reports and periodicals of Reform and Conservative Jewish organizations from 1910 to 1955, I find that the two denominations responded differently to the mass influx of Jewish immigrants at the turn of the 20th century. Compared to the Conservative organization, which openly welcomed new immigrants, the Reform organization actively chose not to recruit them. Reform statements make it clear that this decision was a result of how working-class, Eastern European immigrants threatened their American-centered organizational identity. This finding suggests that religious institutions carefully consider their organizational identity based on nativity, ethnicity, and social class when determining whom to include in their market niche. |
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| ISSN: | 1468-5906 |
| Obras secundárias: | Enthalten in: Journal for the scientific study of religion
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| Persistent identifiers: | DOI: 10.1111/jssr.12167 |