The Aestheticization of Religion in Brazil (and Probably Elsewhere)

This article inquires about the changes in religion, when a market-driven aestheticization process unfolds into the normal functioning of Christian churches and into the subjective life of their adherents. Though the diagnosis of an aestheticization of different social spheres (politics, everyday li...

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Detalhes bibliográficos
Autor principal: Moreira, Alberto da Silva 1955- (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
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Publicado em: Springer International Publishing [2018]
Em: International journal of Latin American religions
Ano: 2018, Volume: 2, Número: 1, Páginas: 125-141
(Cadeias de) Palavra- chave padrão:B Brasil / USA / Religião / Ästhetisierung
Classificações IxTheo:AA Ciências da religião
AG Vida religiosa
KBQ América do Norte
KBR América Latina
Acesso em linha: Volltext (Verlag)
Volltext (doi)
Descrição
Resumo:This article inquires about the changes in religion, when a market-driven aestheticization process unfolds into the normal functioning of Christian churches and into the subjective life of their adherents. Though the diagnosis of an aestheticization of different social spheres (politics, everyday life) was made almost a century ago by Benjamin and Simmel, unfortunately, it found minimal entry in the sociology of religion. The basic sociological fact of observation points to an aesthetical turn in the globalized market culture. We speak of an ongoing aestheticization process of social life and, for sure, of an aestheticization of religion. Aestheticization in this context means a whole strategy to intensify sensory perceptions in order to reproduce or enhance in people the emotions and pleasure caused by the aesthetical experience. Within the religious field, the social aestheticization dynamic manifests itself as spectacularization of religion, as its transformation in entertainment. The paper analyzes the aestheticization process of religion and, concretely, what is happening to three deep aestheticized Pentecostal churches in Brazil and the USA. At the end, it tries to elicit possible consequences and further developments for religion under the regime of a ubiquitous aesthetics and sensation-seeking culture.
ISSN:2509-9965
Obras secundárias:Enthalten in: International journal of Latin American religions
Persistent identifiers:DOI: 10.1007/s41603-018-0036-7